I think the movie turned out better than we even thought it might. There’s more music in it than I thought there needed to be, quite personally. The omnipresence of it, and the role of it in terms of carrying certain themes, makes me a little uncomfortable … I’m just being honest with you. That’s the catch about saying you want to be in an uncomfortable situation. It’s easy to say it, and then you actually realize, “Hey, I’m in an uncomfortable situation, and I don’t like it. It’s not comfortable.” We did manage to wander into that territory … again, it’s a process. I am pleased with the results of it.
I have already written a post on what Gurley meant and intended when he wrote this essay on the lifetime value model. In my blog post https:///2016/10/14/a-half-dozen-more-things-ive-learned-from-bill-gurley-about-investing/ I discuss issues like the game on the field problem. A “growth at virtually any cost” mentality can be dangerous and deadly for a startup. There is no hard and fast formula that determines the right level of paid spending on growth. High customer acquisition cost can quickly become uneconomic. The benefits of hyper growth eventually start to reflect an S curve most notably when the benefits of a network effects start to decline. At a point an additional user of a system no longer generates the same benefit it did when the company was smaller and had fewer users. For example, an incremental new user when you have only thousands of customers is worth far more than when you have millions of customers. Growth is still important but hyper growth driven by an outsize paid customer acquisition cost is no longer financially supportable. The goal of a business at that point should be greater organic growth driven by the sticky and viral growth engines.
Sonia Nazario 's best-selling novel, "Enrique's Journey", also depicts the process and obstacles of train migration. While this book mainly focuses on the journey of one person, it speaks for the thousands of other migrants who have struggled to reunite with loved ones. Nazario describes the emotion and difficulty experienced by entire families who are separated by the necessity to become more economically stable. The dangers of crossing Central America and Mexico by train are described in explicit detail as migrants of all ages face street gangs, corrupt officials, hunger, exhaustion, discrimination, poor weather, and deadly trains.