Steve Rosenbaum of Huffington Post wrote, "It's clear that CBS is committed to this story -- jumping past the cheesy bluescreen or robo-set and building Lazar and her team a truly 'webified' set that is both high tech and modern. When the network springs for a set, you know they're in it for the long run."  Mike Hale of The New York Times wrote, "What's really new about "What's Trending," and most of interest to Watchlist, is simply the fact that it's a live, scheduled half-hour Web show being done on the site of a major broadcast television network (and with a major corporate sponsor AT&T). That's revolutionary, whether the subject is social networking or retirement planning."  Marshall Kirkpatrick of Read Write Web wrote, "It will all be run through the living experiment of multi-platform viewer engagement that What's Trending is using and building at the same time. It's an effort that could help illuminate some developments in the future of entertainment on the web and it's ambitious enough to be downright inspirational." 
1590s, "to run or bend in a certain direction" (of rivers, coasts, etc.), from Middle English trenden "to roll about, turn, revolve," from Old English trendan , from Proto-Germanic *trandijanan (cf. Old English trinde "round lump, ball," Old Frisian trind , Middle Low German trint "round," Middle Low German trent "ring, boundary," Dutch trent "circumference," Danish trind "round"); origin and connections outside Germanic uncertain. Sense of "have a general tendency" (used of events, opinions, etc.) is first recorded 1863, from the nautical sense. Related: Trended ; trending .